Critical Research Journal

This week we looked at who buys photography, the process and different markets available. Presentations covered 3 different sectors commercial, editorial and consumer. Each sector was explained in terms of what type of work, fees for these certain types of work, additional expenses. Although most of these points are not relevant to me at the moment it is great to see a general view of what is out there and what to expect. I have taken many notes so if I’m to need them I can refer back to them in the future, key point with most of them is research, research, research! I do dabble with the consumer sometimes, but I always feel very awkward with the money side of things but by going through these presentations, has given me confidence that my skill and time is worth payment. I have ordered the book Setting up a Successful Photography Business by Lisa Pritchard it was quoted a few times in the presentations and I think it would be a good book to have to hand for a recap or inspiration.

In this week’s activity you will prepare an estimate for the following client request:

A small communications agency contacts you and would like you to give them an estimate. They are re-branding Broadgate, an area in London, and need 25 images to use for printed materials, social media, web, tube ads and potentially billboards. The license term is five years. They think you can do the shoot in two days.

With only limited information and not the ability to research further I will keep it simple. I took the chart from Lisa Pritchard Setting Up A Successful Photography Business from appendix 1 p136.

Ok see below for my chart, actually I have no idea what I’m doing what I should be charging without asking the company what their budget is or investigating the going rate. All I am basing my estimate is what I would get out of bed for £100 a day which makes each image £8. Although a quick google search says on http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK&section=Photography&subsect=Day/base+rates&page=Advice

‘No photographer should work for less than £250 per day’ I would say that sounds about right the time you add up insurance, kit wear and the frequency of work.